Are You Recruiting A Data Scientist, Or Unicorn?

Guest blog by Jeff Bertolucci (InformationWeek)

Many companies need to stop looking for a unicorn and start building a data science team, says CEO of data applications firm Lattice.

The emergence of big data as an insight-generating (and potentially revenue-generating) engine for enterprises has many management teams asking: Do we need an in-house data scientist?

According to Shashi Upadhyay, CEO of Lattice, a big data applications provider, it doesn't make sense for organizations to hire a single data scientist, for a variety of reasons. If your budget can swing it, a data science team is the way to go. If not, data science apps may be the next best thing. "If you look at any industry, the top 10 companies can afford to have data scientists, and they should build data science teams," Upadhyay told InformationWeek in a phone interview.

But the solution is less clear for smaller organizations. "The pattern that I've seen now, having done this for over six years, is that very often medium-sized companies think of the problem as, 'I need to go and get me one data scientist,'" said Upadhyay.

[Guidelines aim to combat potential misuse of big data. Read Data Scientists Create Code Of Professional Conduct.]

But the shortage of data scientists, a problem that's only expected to worsenin the next few years, makes that approach a risky proposition.

For example, a company may hire one or two people, Upadhyay said, "but before you know it, because the supply for this talent group is so far behind demand, they have lost this person [who] has gone to the next company. And all of a sudden, all that good work is lost. And you ask yourself, 'Why did that happen? And how can I manage against it?'"

One common problem, he noted, is that companies simply don't understand data scientists and how they work. The job generally requires knowledge of a wide array of technical disciplines, including analytics, computer science, modeling, and statistics. "They also tend to be fairly conversant in business issues," Upadhyay added.

But it's often difficult to find these divergent skills in a single human being. "It's a little bit like looking for a unicorn," Upadhyay said.

When medium-sized companies -- those that fall below the top five in a given industry, for instance -- hire just one or two data scientists, they often can't provide a long-term career path for those people within the company. As a result, the data scientists get frustrated and move onto the next thing.

In Silicon Valley, where data scientists command six-figure salaries and are in great demand, it's very difficult to retain talented people.

The better solution? Build a team.

"You will absolutely get a benefit if you hire a data science team," said Upadhyay. "Go all the way [and] commit to creating a creating a career path for them. And if you do it that way, you will get the right kind of talent because people will want to work for you."

Smaller companies that can't afford data science teams should consider big data applications instead. The biggest firms -- in Upadhyay's words, "the Dells, HPs, and Microsofts of the world" -- can take both approaches: data science teams and big data apps.

The team approach seems to be winning. "I rarely see teams that are one or two people in size," Upadhyay observed. "Obviously people have those teams, but they tend to evaporate over time. Until they get to a team of 10 people or more, [companies] can't justify it."

So what does a data science team cost, and what's the payoff?

Upadhyay offered this example: Say you hire a team of 10 data scientists with an average annual cost of $150,000 per employee. "That's $1.5 million for a data science team," he said. "So they better be creating at least $15 million dollars in value for you -- 10 times [the expense] -- to be worth it."

Emerging software tools now make analytics feasible -- and cost-effective -- for most companies. Also in the Brave The Big Data Wave issue of InformationWeek: Have doubts about NoSQL consistency? Meet Kyle Kingsbury's Call Me Maybe project. (Free registration required.)