When you have a Data Warehouse, you likely don’t want to look at rows
and rows of data; instead, you want to visualize the data and give it meaning.
Building reports that answer a particular question (or set of questions)
means taking raw data and turning it into information that can be used to
make intelligent business decisions. SQL Server Reporting Services (SSRS), a component of SQL Server — builds reports by doing that bit of magic.
SSRS has features that can make your reports as fancy as you like — gauges,
charts, graphs, aggregates, and many other snazzy ways to visualize the data.