Computers can be programmed to sort through enormous amounts of data
looking for patterns. It’s an exciting new frontier that goes by many different
names — in business, the most common ones are data mining, predictive
analytics, and machine learning — but this book sticks to “data mining”.
The Microsoft data-mining algorithms are part of SQL Server Analysis
Services, but you don’t have to be a super computer ninja to access and use
them. Microsoft offers a free Excel Data Mining Add-In that transforms Excel
into a simple, intuitive client program for the SSAS data-mining algorithms