Big data is a term applied to data sets whose size is beyond the
ability of commonly used software tools to capture, manage, and process
the data within a tolerable elapsed time. Big data sizes are a
constantly moving target currently ranging from a few dozen terabytes to
many petabytes of data in a single data set.

In a 2001 research report
[15] and related conference presentations, then
META Group (now
Gartner)
analyst, Doug Laney, defined data growth challenges (and opportunities)
as being three-dimensional, i.e. increasing volume (amount of data),
velocity (speed of data in/out), and variety (range of data types,
sources). Gartner continues to use this model for describing big data.
Whether through blogs, twitter, or technical articles, you’ve
probably heard about Big Data, and a recognition that organizations need
to look beyond the traditional databases to achieve the most cost
effective storage and processing of extremely large data sets,
unstructured data, and/or data that comes in too fast. As the prevalence
and importance of such data increases, many organizations are looking
at how to leverage technologies such as those in the Apache Hadoop
ecosystem. Recognizing one size doesn’t fit all, we began detailing our approach to Big Data
at the PASS Summit last October. Microsoft’s goal for Big Data is to
provide insights to all users from structured or unstructured data of
any size. While very scalable, accommodating, and powerful, most Big
Data solutions based on Hadoop require highly trained staff to deploy
and manage. In addition, the benefits are limited to few highly
technical users who are as comfortable programming their requirements as
they are using advanced statistical techniques to extract value. For
those of us who have been around the BI industry for a few years, this
may sound similar to the early 90s where the benefits of our field were
limited to a few within the corporation through the
Executive Information Systems.
Analysis on Hadoop for Everyone
Microsoft entered the Business Intelligence industry to enable orders
of magnitude more users to make better decisions from applications they
use every day. This was the motivation behind being the first DBMS
vendor to include an OLAP engine with the release of SQL Server 7.0 OLAP
Services that enabled Excel users to ask business questions at the
speed of thought. It remained the motivation behind
PowerPivot
in SQL Server 2008 R2, a self-service BI offering that allowed end
users to build their own solutions without dependence on IT, as well as
provided IT insights on how data was being consumed within the
organization. And, with the release of
Power View
in SQL Server 2012, that goal will bring the power of rich interactive
exploration directly in the hands of every user within an organization.
Enabling end users to merge data stored in a Hadoop deployment with
data from other systems or with their own personal data is a natural
next step. In fact, we also introduced Hive ODBC driver, currently in
Community Technology Preview, at the PASS Summit in October. This driver
allows connectivity to
Apache Hive,
which in turn facilitates querying and managing large datasets residing
in distributed storage by exposing them as a data warehouse.