Personalizing your game character

I know that this topic has nothing to do with Business Intelligence, but it has to do with technology innovation and it is so cool so I cannot prevent the fact of blogging it.
Sony comes with a spectacular solution by giving video game players a possibility to act and react with their characters in the game. This innovation makes players and characters engaged interactively with each other and can be very useful in other demanding technologies where the user impact is important.
To understand better the product, please watch the video:

Analytics in Sports

I am fan of football and my favorite team is FC Barcelona. Combining sports, specially football with Analytics is just amazing.